More and more consumers are concerned about the collection and sharing of their data by search engines.
Although still dependent on Google for their research, Internet users are increasingly concerned about the confidentiality of their data. In response, they are experimenting with competing search engines such as DuckDuckGo, known for its privacy-focused search engine. These promise built-in privacy protections. This is revealed by a survey conducted by YouGov for the media The Drum.
The responsibility of web giants
According to the results of the survey conducted by YouGov, a large majority of consumers are concerned about having their personal information shared by search engines without their consent. Likewise, they consider that search engines have a great responsibility in the protection of users’ personal data.
In effect, “Results reveal that 65% of respondents believe that search engines should bear a great deal of responsibility in protecting the personal information of individual users”, says the study. 21% think they should have a fairly big responsibility. A minority 11% said search engines should have little or no protection for user data.
Focus on the protection of personal data
In the survey, 91% of respondents stressed that it was either very important or somewhat important to them that their personal information is only shared with other parties with their explicit consent when using a search engine. . Some 7% of respondents said it was not very important or not important at all.
Yet most users continue to trust Google. And this, despite the interest they have in the protection of personal data. In all, 78% of respondents said they most often search on Google, 6% said they use Bing, and 4% prefer Yahoo. “Google has been the subject of numerous lawsuits aimed at its practices with regard to the protection of user data”recalls The Drum.
DuckDuckGo takes advantage
Of those surveyed, 7% say they prefer DuckDuckGo over Google. And that’s because the DuckDuckGo browser has built its image around the promise of user privacy. Thus, the browser does not allow any third party to track users across the web. In other words, DuckDuckGo does not produce filtered search results based on the online behavior habits of individual users.
In all, “34% of respondents said they had used DuckDuckGo in the past and 30% said they had heard of it but had not tried it”, says the report. According to the results, DuckDuckGo’s daily queries have increased by 27% since the start of the year. Web traffic on DuckDuckGo is expected to see continued growth through 2022.
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