Google Cloud – Creation of a unit dedicated to Web3

Google Cloud - Creation of a unit dedicated to Web3

Is this the sign of an adoption in progress? Or the surreal drift of an Internet 2.0 realizing that the comet has already fallen. And that the dinosaurs at the controls of its current version will have to combine with peer-to-peer and decentralization. Be that as it may, the GAFAM giants can no longer ignore this largely developed digital economy in order to escape them. With the latest example, Google, which has just created a team dedicated to Web3 within its Google Cloud platform. Quite a symbol!

The list of current internet leaders rocking the cryptocurrency industry continues to grow. With the prospect of a Web3 of which no one really knows what it is yet. Maybe just because everyone sees in it a very different, if not opposite, ideology or opportunity. But with the guideline, blockchain technology and its decentralized nature, supposed to be based on community management.

A definition that definitely does not fit with the model imposed by GAFAM, both on the Internet and on the management of our personal data. But that does not prevent us from seeing the company Meta (ex-Facebook) trying its luck in all the innovative areas of this digital economy. While others are still reluctant to take this decisive step, probably waiting to identify the potential consequences. A timing that Google has just ruled out, with the establishment of a team dedicated to Web3 within its cloud platform.

Google Cloud – On the way to Web3

The information seems to have gone almost unnoticed, in the midst of the UST stablecoin crisis. But the fact was revealed at the end of last week by the CNBC news site. This about the creation of a unit especially occupied with the question of Web3 in relation to the Google Cloud Platform. Headed by former Citigroup executive James Tromans. And as a stated ambition to develop a suite of features and services for developers of decentralized applications (DApps). All this confirmed in a recent e-mail addressed by its vice-president, Amit Zavery, to its employees.

While the world is still at the beginning of its adoption of Web3, it is a market that is already showing enormous potential. With many customers asking us to increase our support for Web3 and cryptocurrency technologies.

Amit Zavery

But this announcement should not leave room for too much excitement. Because at the same time, Amit Zavery makes it clear that there is no question of “being directly part of this wave of cryptocurrencies. » Indeed, and once again, this dynamic seems more precisely driven by an insistent demand from Google Cloud customers. And the response provided does not deviate one millimeter from this simple prerogative. To know : ” provide technologies for businesses to use and take advantage of the distributed nature of the Web3 in their activities. And an obvious desire to stand out against fierce competition from other giants like Amazon, Alibaba and Microsoft.

Nevertheless, this step could well mark a decisive turning point in the field. With an unprecedented strike force put at the service of the development of Google tools specifically created for the Web sector3. Like mining blockchain data, or simplifying the process of creating decentralized applications. But maybe this is already going too far…


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