Microsoft lists the new rules of its store and tackles that of Apple

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Microsoft lists the new rules of its store and tackles that of Apple

Via a speech by its president, Microsoft has published its roadmap for the future of its Microsoft Store. A list of rules supposed to please the authorities and which at the same time pushes the head under water of Apple and Google.

A Microsoft Store that adapts to today’s world


Through a press release published yesterday and which is entitled “adapt with the regulations”Brad Smith, who is none other than the president and vice-president of Microsoft, has taken a long look at the functioning of the Microsoft Store vis-à-vis users but also developers.

Before listing the main points, he broke into a long tirade on the current pressure put by several governments around the world on application stores. On the competition side, Google is criticized in several countries with its Play Store and we are not even talking about Apple which is in constant legal battle to defend the economic model of its App Store.


Today, we’re announcing a new set of Open App Store principles that will apply to the Microsoft Store on Windows and the next-generation marketplaces we’ll be creating for games.

We have developed these principles in part to respond to Microsoft’s growing role and responsibility as we begin the process of obtaining regulatory approval in capitals around the world for our acquisition of Activision Blizzard.

This regulatory process begins as many governments also move forward with new laws to promote competition in app markets and beyond.

We want regulators and the public to know that as a company, Microsoft is committed to adapting to these new laws, and with these principles, we are preparing to do so.


microsoft store

Microsoft once again wants to show that it is not like the others and that on its side there should be no problems. Here is the list of the many points addressed by Brad Smith with regard to the Microsoft Store. The precision is important because all these rules will not be applied for the Xbox Store which nevertheless also belongs to Microsoft.


  • We will treat apps equally in our app store without unreasonably favoring or ranking our apps or the apps of our business partners over others.
  • We will be transparent about promotion and marketing policies in our app store and enforce them consistently and objectively.
  • We will not require our app store developers to use our payment system to process in-app payments.
  • We will not require developers of our app store to offer more favorable terms in our app store than in other app stores.
  • We will not disadvantage developers if they choose to use a payment processing system other than our own or if they have different terms and conditions in other app stores.
  • We will not prevent developers from communicating directly with their customers through their apps for legitimate business purposes, such as pricing terms and product or service offerings.


The list is a little longer but just with these six principles, you have certainly understood where Microsoft is coming from. Beyond showing that he has nothing to reproach himself for and that anti-competition will become non-existent on his platform, he puts a small tackle in addition to enormous pressure on Apple and Google.

Nevertheless, these remarks are all the same to qualify. Because if it is true that the Microsoft Store should not have any problem with justice given its less individualistic side than the other two, it does not prevent it from being much less popular. Plus, the fact that it doesn’t apply to the Xbox store is a sweet smile.

But on the merits, the Microsoft Store should indeed be irreproachable and therefore a nice place to welcome developers. Let’s hope that this announcement attracts them because at present, it is still far too empty to find happiness there on a daily basis.

Finally, with the recent announcement of the acquisition of Actision-Blizzard for 69 billion dollars, he himself admits that Microsoft has the obligation to be irreproachable from all points of view if he wants the authorities to accept this deal. As a reminder, it is the Federal Trade Commission (FTC) which will be responsible for validating or not this takeover. But beware, the FTC is known for not being soft on this kind of subject, hence the words of Brad Smith.

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