With its new store, Microsoft tackles the App Store and the Play Store

windows 11 Microsoft store

On June 24, Microsoft finally presented its new operating system, Windows 11. And among the novelties of this version, there is a new app store.

On Windows 10, the Microsoft store did not really have the expected success. But on Windows 11, the Redmond firm intends to rectify the situation. First of all, whether in terms of ergonomics or content discovery, the Microsoft Store in Windows 11 offers a superior experience.

But that’s not all. The new Microsoft Store should also benefit from a larger catalog. Indeed, Microsoft has announced the arrival of new applications, including Microsoft Teams, Visual Studio, Disney +, Adobe Creative Cloud, Zoom and Canva.

And since Windows 11 supports Android apps, this store will also let you discover Android apps that you can download through the Amazon Appstore. And besides that, the store of Windows 11 will also be able to accommodate new types of Windows applications.

“We enable developers and Independent Software Vendors (ISVs) to bring their applications, whether they are designed as Win32, Progressive Web App (PWA) or Universal Windows App (UWP) or any other application framework , creating an opportunity to reach and interact with more people”says Microsoft.

Developers will be able to keep 100% of their income!

But perhaps the biggest Microsoft Store announcement was the developer revenue one. Indeed, while Apple and Google are criticized because of the 30% commissions they take from developers’ in-app purchases, Microsoft indicates that developers who offer their applications on the Microsoft Store will have the possibility not to pay any commission.

“We are also announcing a phased change to our revenue sharing policies where app developers can now bring their own commerce to our store and keep 100% of the revenue – Microsoft takes nothing”says the Redmond firm.

In other words, developers may not use Microsoft’s in-app purchase system, and thus avoid paying a commission to the Redmond firm. And for those who wish to use Microsoft’s solution, it offers very competitive rates. Indeed, the Redmond firm takes only 15%.

Microsoft seems more interested in enriching this store than in the revenue that could be generated through commissions. Now, it remains to be seen whether this will be enough for people to finally use the Windows app store. In any case, the announcement is a real tackle directed against Apple and Google.

As a reminder, Windows 11 will be available this fall. And Microsoft will offer this new version for free to Windows 10 users, provided that the PC is compatible. The minimum configuration to run this new version has already been published by the firm.


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