Now everyone knows that Banner advertising no longer
has the click though rate(CTR) that it used to have.

Nowadays, the average CTR is only around 1%,
so purchasing thousands of impressions, and getting
such a low CTR, can seriously put you out of pocket!

The alternative to expensive Banner Advertising,
is to use a FREE Banner Exchange.

You place the Exchange Banner on your own site,
and every time a visitor to your site sees it, you are given
a credit, for your own banner. This is usually around 2:1,
so you need 2 visitors to get 1 of your banners shown
on another site in the exchange.

The problem with this of course, is that if you are getting
zero, or very low traffic already, then the banner exchange
will have virtually no effect on your traffic at all.

This is why banner exchanges have been largely criticised,
since people were under the impression that they would
substantially increase their traffic, and because they thought
this, they became disappointed with the result.

However, banner exchanges do work if you have a reasonable
amount of traffic to start with.

But how do you get a large amount of people to visit your website?

A guaranteed amount of visitors, can be bought at various lotto sites.

How it works, is that people go to a lotto site and can
win prizes ranging from computers to hundreds of thousands
of dollars, and all for free.

However, to participate, they have to agree to visit various
sites. These are the sites of people who have paid the lotto
owner to send the visitors there.

This does work, but only up to a point. If you pay, for example,
for 10,000 visitors to visit your site, then you will get them.
However, these visitors are not targetted. Most of them just
want to get on and off your site as soon as possible to play
their ticket.